Resume

• GTM Program Automation Specialist04/25 – 03/26
• Marketing Specialist01/23 – 03/25

Own global Marketo and Salesforce operations, setting the campaign and lead management standards for programs that support the company's core influenced pipeline. Standardized intake, production, QA, and deployment to move campaign requests from ask to launch much faster, and optimized Marketo lead management and lifecycle nurture workflows to lift MQL-to-SAL conversion. Built standardized templates, modular tokens, and reusable automation adopted across North America, EMEA, and APJ, cutting redundant production work company-wide.

Built a 6sense-based scoring framework in Marketo that combined account fit and intent signals into a consistent lead-prioritization model for sales. Automated LeanData assignment rules, territory logic, and exception handling to speed up lead response and make routing more consistent. Designed and launched a suite of automated nurture programs across multiple product lines, standardizing lifecycle engagement and funnel progression.

Analyzed performance across portfolio websites and translated findings into optimizations that meaningfully lifted conversions. Brought email nurtures and marketing automation in-house, reducing reliance on outside agencies and cutting costs. Standardized UTM taxonomy and campaign tracking across internal teams and agency partners for more consistent attribution and reporting, and built automated Power BI dashboards that turned reporting into a real-time, self-serve process.

Analyzed conversion bottlenecks and refined the new-logo funnel to shorten the demo-to-closed-won sales cycle. Ran multi-channel demand generation campaigns targeting net-new accounts that meaningfully influenced pipeline and revenue. Integrated Sendoso and Outreach to automate and scale direct mail programs and grow demo bookings, and built lead scoring and routing workflows on ZoomInfo enrichment data to improve prioritization and get qualified prospects to the right sales teams.