Certs & Skills
8 years building GTM systems, by function.
Marketing Operations
Campaign infrastructure, lifecycle nurture, and lead management across global B2B orgs — standardizing intake, production, QA, and deployment to cut campaign request-to-launch time by 50%, and optimizing lifecycle workflows that lifted MQL-to-SAL conversion by 8%.
Revenue Operations
Lead scoring and routing infrastructure that gets the right accounts to the right reps — built on Salesforce, intent data, and enrichment, with territory and exception logic that keeps assignment consistent at scale.
GTM Engineering
The automation layer connecting marketing, sales, and CS tools — reusable templates and modular workflows across regions that saved 200+ production hours a year, plus outbound and enrichment automation built on Workato, n8n, and Clay, and AI agent workflows wired up to real systems through MCPs.